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Monthly Archives: August 2015

Business Success

First Mover Advantages/Disadvantages

August 21, 2015 Ken Tasch Leave a comment
First Mover Advantage as a Fast Track Direct Express Path
First Mover Advantage as a Fast Track Direct Express Path

If you have a product or service that opens up a new market, as opposed to a new product for an existing market, you’ll want to consider “first-mover” advantages and disadvantages. The advantage may result in market dominance and higher-than-average profitability. A disadvantage can occur when a company entering the market later achieves superior results with “second-mover” advantage.

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